💥 CrackerTime ⏰
3 Critical Trends: Supply Chain, Digitization, Natural vs Artificial
CrackerTime
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CrackerTime $ $ $ $
Three Critical Trends:
Supply Chain
Digitization
Natural vs Artificial
The savoury snack market and meal replacement market are two food categories outgrowing other trends as people get busier and seek out a convenient, satiating snack for a good price to carry on with the day without compromising their performance, diet or wallet whilst from a transparent, lower carbon supply chain.
1. Localise our supply chain
As logistics costs increase, farm to table efficiency will help survive the “transition”
1. Localise our supply chain
With cracker time a new range of savoury protein spray free hyperlocal Canterbury ingredients delicious healthy snack crackers.
N.B. this is not just about making money it’s truly about a better product for people and the planet and we’ll get noticed for that
Risk Mitigation side note: Makes us more resilient when the supply chain crashes - it’s coming, policies are cutting the nitrogen off, farmers struggling… Be aware of zero-carbon agenda dynamics at play.
2. Digitise our Biggest Asset
Optimising CT’s leading food logistics fleet with uberised IT to
serve DTC from our ovens, skipping the supermarket margin…
2. Digitising our Biggest Asset - Direct to Consumer is a key trend that CT has a great competitive advantage with our national franchise fleet. Uberise the Franchise Vans using off the shelf IT to pull out your phone and order like Uber… see the vans - giving us 50 mobile vending machines on wheels - the biggest market will be businesses that want instant and cheaper! snack foods savoury and sweet.
3. Naturise our Brand
How it all started…
3. Naturise our Brand
We started natural - glass jar unwrapped cookie
Now our look is like candy style wallpaper!
It’s time to reconnect our farmers to the people, show where the food comes from…
Healthy clean protein per serve sourced from local growers
From Food as Fashion to Food is MEDICINE
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From Food as Fashion to Food is MEDICINE 〰️
The CT convenient offerings to date tick this box in a sweet format, however the savoury trend is fancier and worth more per 100g yet still under served in NZ. Happy has been and gone, now we need to be about L O V E (and nature). Bring back the Cookie Jar with crackers - It’s ECO, better and cheaper. Savoury recipes tests - Teriyaki Seaweed or Chili etc
N.B: Arnotts Cracker Factory investment shows large anticipation for category growth in NZ.
Breadman example of competitors innovating in this category
Outcomes:
1. $20k budget to flesh out cracker strategy & logistics in house.
2. Working group to flesh out the digitisation strategy & logistics, white board session. Add young digitally native business consultant to this for biodiversity.
3. $20k to upskill our internal design team with skills workshops, inspiration & virtual support for 6 months from top Auckland agency Dow Design.